The John Buck Company

Tenant Retention and Appreciation. In addition to specializing in the financial services industry, Lauren Grey has worked for almost 2 decades creating campaign strategies for numerous real estate clients. The goal – tenant retention and appreciation. It’s more lucrative to please existing clients than to obtain new ones. What strategies would fall within the parameters of being acceptable tenant relations tools, helping commercial property managers demonstrate appreciation for their tenants?

Lauren Grey’s solutions – the creation of a division specializing in ‘every person in the building’ gifts and Lease Signer gifts delivered the anniversary month of each tenant’s lease signing.

Everything from specially sculpted cast pewter key tags of an airplane for the building located under an O’Hare flight path. To etched brass business card holders for 111 N Clark St. And individually wrapped elegant chocolates for Valentine’s Day at 515 N State St.

The array of Lease Signer ‘thank you’ gifts created for 515 N State Street is broad, and yet each year’s gift has had a visual correlation to the building…either the shape of the building, the fact that it has a hole through it, or the building’s logo.

Property management companies like CBRE, The John Buck Company, US Equities, MB Real Estate, and Lincoln Property Company have all commissioned small scale art to strengthen bonds with tenants with holiday gifts and ‘thank you’ gifts for lease signers.

“We certainly have created some wonderful gifts for our tenants over the years, Lauren. It’s always amazing to me that you come up with yet another idea, just when I think there is nothing new we can do.” … David Brannigan, General Manager, The John Buck Company